Spare Me an Apple EcoSystem

February 20, 2013

Catch All, Privacy & Immigration

The bite in the apple symbolizes the apple from the Garden Of Eden. When Eve, took a bite out of the apple, she gained knowledge of good and evil. The Apple logo says, that you can use all their produces for good or bad. Personally, I think they couldn’t have done it better. We shouldn’t blame the problems of radiation and social issues on technology but on the holders of these devices. It is in you hands whether you chose to do good or bad with it. ~ifacebookmuch, April 2011 on “Meaning of the Bite on Apple Logo

evilqueenBut it looked so shiny and delicious.

Admittedly, the only Apple product I own is an iPhone. I’m a PC gal, one of those sorry backwards types the Apple snobs are always poking fun of because Apple is for the cool kids… and, you know, virtually un-hackable.

With revenues said to be peaking, Apple is now working on building something big – something even “bigger than the TV”:

Apple needs a television because Apple wants to be a way of life — a management platform to improve the “user experience” of living.

Better yet, in the next two to three years, the television commercial model will transition from traditional media buying into a more programmatic ad network similar to the Internet. Ads will not be served to everyone watching a program as they are now. They will be served only to viewers that are in the advertiser’s target market. This will be a more effective approach for advertisers, because it will be tied to all of your Apple devices.

So, if you own the Nike Running app, recently looked at running sneakers on, and just Liked a Nike Running post on Facebook, you’ll see Nike’s latest running-related TV spot and perhaps get a push notification about a pair of sneakers. This advertising transformation can begin as soon as televisions run on iOS and Android.

There’s so much value in the ecosystem. The deeper it integrates with your everyday life — becoming the backbone of the “Internet of things” — the more it can drive commerce.

I’m not against driving commerce, not at all, but could we please do it with less advertisements?

Anyway, what with identity thieves — and the Chinese military — poking around our technological infrastructure, this whole My-House-Is-an-App thing just seems like an invitation to major problems. What’s our future going to be like – an Apple app monitoring us from our wall mounted TV sets, or monitoring screens mounted into our total kitchen experience? When do consumers say “enough” – does it happen when companies no longer just feed ads, but analyze  personal data, like from customer loyalty cards, or credit cards, to determine whether an individual actually purchased the product, too?  Obviously, the next logical step in the progression is an app that tells us what to do, for our own good, like a presidential alert app that can’t be disabled.

Humans are so easily trained.  Look how many people use  the check-in app on their cellphones to share exactly where they are every minute. We’re quite  accustomed to self-monitoring for companies already.  Look at me, standing right outside your door, waiting for a $2.00 coupon!

Like little white mice in a lab experiment, running the mazes so we can be fed more ads. Whee!

So all you Apple lovers who think the idea of living in an Apple devised ecosystem sounds brilliant….. just remember. Apples are good for you when they are fresh, but they do eventually rot, to the core.


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